How Long to Read Consumer Behaviour and Digital Transformation

How Long Does it Take to Read Consumer Behaviour and Digital Transformation?

It takes the average reader to read Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi

Assuming a reading speed of 250 words per minute. Learn more

Description

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students' learning. Each chapter includes 'pause, plan, and practice (PPP)' activities, as well as real-life case studies exploring digital consumption, digital consumer experiences and digital trends across industries, from global companies such as Nike and McDonald's to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

How long is Consumer Behaviour and Digital Transformation?

Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Consumer Behaviour and Digital Transformation Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Consumer Behaviour and Digital Transformation aloud.

What Reading Level is Consumer Behaviour and Digital Transformation?

Consumer Behaviour and Digital Transformation is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Behaviour and Digital Transformation?

Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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