How Long to Read Consumer Behaviour: Asia-Pacific Edition

How Long Does it Take to Read Consumer Behaviour: Asia-Pacific Edition?

It takes the average reader 10 hours to read Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer

Assuming a reading speed of 250 words per minute. Learn more

Description

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

How long is Consumer Behaviour: Asia-Pacific Edition?

Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer is 593 pages long, and a total of 150,029 words.

This makes it 200% the length of the average book. It also has 183% more words than the average book.

How Long Does it Take to Read Consumer Behaviour: Asia-Pacific Edition Aloud?

The average oral reading speed is 183 words per minute. This means it takes 13 hours and 39 minutes to read Consumer Behaviour: Asia-Pacific Edition aloud.

What Reading Level is Consumer Behaviour: Asia-Pacific Edition?

Consumer Behaviour: Asia-Pacific Edition is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Behaviour: Asia-Pacific Edition?

Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer on Amazon click the button below.