It takes the average reader 8 hours and 43 minutes to read Cross-Cultural Consumer Behavior by Katja Gelbrich
Assuming a reading speed of 250 words per minute. Learn more
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Cross-Cultural Consumer Behavior by Katja Gelbrich is 521 pages long, and a total of 130,771 words.
This makes it 176% the length of the average book. It also has 160% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 54 minutes to read Cross-Cultural Consumer Behavior aloud.
Cross-Cultural Consumer Behavior is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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