It takes the average reader 5 hours and 38 minutes to read Cross-Cultural Marketing by Dawn Burton
Assuming a reading speed of 250 words per minute. Learn more
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of...
Cross-Cultural Marketing by Dawn Burton is 328 pages long, and a total of 84,624 words.
This makes it 111% the length of the average book. It also has 103% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 42 minutes to read Cross-Cultural Marketing aloud.
Cross-Cultural Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Cross-Cultural Marketing by Dawn Burton is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Cross-Cultural Marketing by Dawn Burton on Amazon click the button below.
Buy Cross-Cultural Marketing on Amazon