How Long to Read Digital Consumer Management

How Long Does it Take to Read Digital Consumer Management?

It takes the average reader 4 hours and 18 minutes to read Digital Consumer Management by Emmanuel Mogaji

Assuming a reading speed of 250 words per minute. Learn more

Description

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

How long is Digital Consumer Management?

Digital Consumer Management by Emmanuel Mogaji is 254 pages long, and a total of 64,516 words.

This makes it 86% the length of the average book. It also has 79% more words than the average book.

How Long Does it Take to Read Digital Consumer Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 52 minutes to read Digital Consumer Management aloud.

What Reading Level is Digital Consumer Management?

Digital Consumer Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Digital Consumer Management?

Digital Consumer Management by Emmanuel Mogaji is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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