How Long to Read Introduction to Advertising

How Long Does it Take to Read Introduction to Advertising?

It takes the average reader 5 hours and 42 minutes to read Introduction to Advertising by Emmanuel Mogaji

Assuming a reading speed of 250 words per minute. Learn more

Description

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

How long is Introduction to Advertising?

Introduction to Advertising by Emmanuel Mogaji is 341 pages long, and a total of 85,591 words.

This makes it 115% the length of the average book. It also has 105% more words than the average book.

How Long Does it Take to Read Introduction to Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 47 minutes to read Introduction to Advertising aloud.

What Reading Level is Introduction to Advertising?

Introduction to Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Introduction to Advertising?

Introduction to Advertising by Emmanuel Mogaji is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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