How Long to Read Effective Advertising

How Long Does it Take to Read Effective Advertising?

It takes the average reader 3 hours and 43 minutes to read Effective Advertising by Gerard J. Tellis

Assuming a reading speed of 250 words per minute. Learn more

Description

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

How long is Effective Advertising?

Effective Advertising by Gerard J. Tellis is 217 pages long, and a total of 55,769 words.

This makes it 73% the length of the average book. It also has 68% more words than the average book.

How Long Does it Take to Read Effective Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 4 minutes to read Effective Advertising aloud.

What Reading Level is Effective Advertising?

Effective Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Effective Advertising?

Effective Advertising by Gerard J. Tellis is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Effective Advertising by Gerard J. Tellis on Amazon click the button below.