How Long to Read Unrelenting Innovation

By Gerard J. Tellis

How Long Does it Take to Read Unrelenting Innovation?

It takes the average reader 5 hours and 54 minutes to read Unrelenting Innovation by Gerard J. Tellis

Assuming a reading speed of 250 words per minute. Learn more

Description

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

How long is Unrelenting Innovation?

Unrelenting Innovation by Gerard J. Tellis is 352 pages long, and a total of 88,704 words.

This makes it 119% the length of the average book. It also has 108% more words than the average book.

How Long Does it Take to Read Unrelenting Innovation Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read Unrelenting Innovation aloud.

What Reading Level is Unrelenting Innovation?

Unrelenting Innovation is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Unrelenting Innovation?

Unrelenting Innovation by Gerard J. Tellis is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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