How Long to Read Essentials of Marketing Management

How Long Does it Take to Read Essentials of Marketing Management?

It takes the average reader 9 hours and 16 minutes to read Essentials of Marketing Management by Geoffrey Lancaster

Assuming a reading speed of 250 words per minute. Learn more

Description

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing...

How long is Essentials of Marketing Management?

Essentials of Marketing Management by Geoffrey Lancaster is 552 pages long, and a total of 139,104 words.

This makes it 186% the length of the average book. It also has 170% more words than the average book.

How Long Does it Take to Read Essentials of Marketing Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 12 hours and 40 minutes to read Essentials of Marketing Management aloud.

What Reading Level is Essentials of Marketing Management?

Essentials of Marketing Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Essentials of Marketing Management?

Essentials of Marketing Management by Geoffrey Lancaster is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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