It takes the average reader 1 hour and 42 minutes to read Ethics in Advertising by Wally Snyder
Assuming a reading speed of 250 words per minute. Learn more
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Ethics in Advertising by Wally Snyder is 102 pages long, and a total of 25,704 words.
This makes it 34% the length of the average book. It also has 31% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 20 minutes to read Ethics in Advertising aloud.
Ethics in Advertising is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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