It takes the average reader 11 hours and 31 minutes to read Global Marketing by Johny Johansson
Assuming a reading speed of 250 words per minute. Learn more
Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that "there is no.
Global Marketing by Johny Johansson is 683 pages long, and a total of 172,799 words.
This makes it 231% the length of the average book. It also has 211% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 15 hours and 44 minutes to read Global Marketing aloud.
Global Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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