How Long to Read Global Marketing: Foreign Entry, Local Marketing, and Global Management

How Long Does it Take to Read Global Marketing: Foreign Entry, Local Marketing, and Global Management?

It takes the average reader to read Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny Johansson

Assuming a reading speed of 250 words per minute. Learn more

Description

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.

How long is Global Marketing: Foreign Entry, Local Marketing, and Global Management?

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny Johansson is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Global Marketing: Foreign Entry, Local Marketing, and Global Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Global Marketing: Foreign Entry, Local Marketing, and Global Management aloud.

What Reading Level is Global Marketing: Foreign Entry, Local Marketing, and Global Management?

Global Marketing: Foreign Entry, Local Marketing, and Global Management is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Global Marketing: Foreign Entry, Local Marketing, and Global Management?

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