How Long to Read Handbook of Brand Relationships

How Long Does it Take to Read Handbook of Brand Relationships?

It takes the average reader 7 hours and 15 minutes to read Handbook of Brand Relationships by Deborah J. MacInnis

Assuming a reading speed of 250 words per minute. Learn more

Description

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful...

How long is Handbook of Brand Relationships?

Handbook of Brand Relationships by Deborah J. MacInnis is 432 pages long, and a total of 108,864 words.

This makes it 146% the length of the average book. It also has 133% more words than the average book.

How Long Does it Take to Read Handbook of Brand Relationships Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 54 minutes to read Handbook of Brand Relationships aloud.

What Reading Level is Handbook of Brand Relationships?

Handbook of Brand Relationships is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Handbook of Brand Relationships?

Handbook of Brand Relationships by Deborah J. MacInnis is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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