How Long to Read Identity Architects

By Oliver Herwig

How Long Does it Take to Read Identity Architects?

It takes the average reader 6 hours and 30 minutes to read Identity Architects by Oliver Herwig

Assuming a reading speed of 250 words per minute. Learn more

Description

An exclusive look at the inner-workings of Ippolito Fleitz Group, the world-renowned studio led by Peter Ippolito and Gunter Fleitz. Peter Ippolito and Gunter Fleitz are the ‘Identity Architects’ mentioned in the title of this book – founders of Ippolito Fleitz Group and creators of thousands of inspiring design projects across the globe. Detailed in this monograph is a profound overview of the Stuttgart-based designers, showcasing the various creative fields in which the studio operates, which include numerous sectors of interior design to product and furniture design, as well as branding and communications. The approach that is typical for the IFG’s way of working is a very individual one, reacting in a highly creative way to the given architectural spaces and their functions. The result is not a trademark style, but a process of precisely building or strengthening a brand by way of visualising and transforming the client’s identity using colour and light, as well as classic and new materials in innovative and surprising way. Designs tinged with humour also evidence a sense of tradition in the decorative elements used, sparking memories and emotions in the people who enter the rooms and buildings that have been designed by the studio. The book focuses on award-winning projects and gives an in-depth look at each sector, demonstrating the studio’s strengths and inspirational vision. By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. Features - Readers gain complete insight of the award-winning projects of the firm, led by Peter Ippolito and Gunter Fleitz. - Author Oliver Herwig approaches the central themes that characterise the work of the studio, grouping projects into chapters, each with an eloquent introduction, before delving into each design concept. - Accompanied by a foreword by the author, an essay by friend and collaborator Ben Nicholson and an in-depth interview with the founders of the firm, the book demonstrates the studio’s strengths and inspirational vision. - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Over 50 projects are featured, including retail spaces, offices, trade fair stands, restaurants and bars, as well as product/furniture design and branding/communications. - Detailed cased studies cover two large-scale projects: Der Spiegel Canteen in Hamburg; and Palace of International Forums Uzbekistan in Tashkent/ - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Illustrated with a large selection of beautiful project photography and outstanding graphic design. - In 2015, Ippolito Fleitz Group was the first German interior architecture firm to be welcomed into the illustrious ranks of Interior Design magazine’s Hall of Fame.

How long is Identity Architects?

Identity Architects by Oliver Herwig is 384 pages long, and a total of 97,536 words.

This makes it 130% the length of the average book. It also has 119% more words than the average book.

How Long Does it Take to Read Identity Architects Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 52 minutes to read Identity Architects aloud.

What Reading Level is Identity Architects?

Identity Architects is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Identity Architects?

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