How Long to Read Identity-Based Brand Management

How Long Does it Take to Read Identity-Based Brand Management?

It takes the average reader 5 hours and 24 minutes to read Identity-Based Brand Management by Christoph Burmann

Assuming a reading speed of 250 words per minute. Learn more

Description

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

How long is Identity-Based Brand Management?

Identity-Based Brand Management by Christoph Burmann is 322 pages long, and a total of 81,144 words.

This makes it 109% the length of the average book. It also has 99% more words than the average book.

How Long Does it Take to Read Identity-Based Brand Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read Identity-Based Brand Management aloud.

What Reading Level is Identity-Based Brand Management?

Identity-Based Brand Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Identity-Based Brand Management?

Identity-Based Brand Management by Christoph Burmann is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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