It takes the average reader 4 hours and 12 minutes to read User Generated Branding by Christoph Burmann
Assuming a reading speed of 250 words per minute. Learn more
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
User Generated Branding by Christoph Burmann is 251 pages long, and a total of 63,001 words.
This makes it 85% the length of the average book. It also has 77% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 44 minutes to read User Generated Branding aloud.
User Generated Branding is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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