It takes the average reader 6 hours and 42 minutes to read Improving the Performance of Sponsorship by Ardi Kolah
Assuming a reading speed of 250 words per minute. Learn more
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Improving the Performance of Sponsorship by Ardi Kolah is 401 pages long, and a total of 100,651 words.
This makes it 135% the length of the average book. It also has 123% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 10 minutes to read Improving the Performance of Sponsorship aloud.
Improving the Performance of Sponsorship is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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