It takes the average reader 5 hours and 30 minutes to read International Marketing by Colin Gilligan
Assuming a reading speed of 250 words per minute. Learn more
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective...
International Marketing by Colin Gilligan is 330 pages long, and a total of 82,500 words.
This makes it 111% the length of the average book. It also has 101% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 30 minutes to read International Marketing aloud.
International Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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