How Long to Read Interpreting Consumer Choice

How Long Does it Take to Read Interpreting Consumer Choice?

It takes the average reader 3 hours and 10 minutes to read Interpreting Consumer Choice by G. R. Foxall

Assuming a reading speed of 250 words per minute. Learn more

Description

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

How long is Interpreting Consumer Choice?

Interpreting Consumer Choice by G. R. Foxall is 186 pages long, and a total of 47,616 words.

This makes it 63% the length of the average book. It also has 58% more words than the average book.

How Long Does it Take to Read Interpreting Consumer Choice Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 20 minutes to read Interpreting Consumer Choice aloud.

What Reading Level is Interpreting Consumer Choice?

Interpreting Consumer Choice is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Interpreting Consumer Choice?

Interpreting Consumer Choice by G. R. Foxall is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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