How Long to Read Key Account Management

How Long Does it Take to Read Key Account Management?

It takes the average reader 2 hours and 33 minutes to read Key Account Management by Malcolm McDonald

Assuming a reading speed of 250 words per minute. Learn more

Description

Key account management (KAM) has been developed in an attempt to counter increasing market turbulence. Suppliers and customers are seeking closer relationships to reduce their exposure to the risks posed by globalisation, economic instability and technological change. But whilst the importance of KAM is now widely recognised, there is still a great deal of confusion surrounding it. Key Account Management is the most comprehensive and in-depth study into this important marketing technique. Based on original research conducted by Cranfield School of Management, the report builds on their previous pioneering research in this field. The report focuses on the characteristics and manifestations of the relationship between selling and buying companies. It is an invaluable audit tool, enabling companies to evaluate the developmental stage of their key relationships. Contents include: Origins of KAM Benefits of KAM Key relationship development Key account manager Allocating costs and measuring performance Customer profitability Relationship diagnostic indicators Strategic planning

How long is Key Account Management?

Key Account Management by Malcolm McDonald is 152 pages long, and a total of 38,304 words.

This makes it 51% the length of the average book. It also has 47% more words than the average book.

How Long Does it Take to Read Key Account Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 29 minutes to read Key Account Management aloud.

What Reading Level is Key Account Management?

Key Account Management is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Key Account Management?

Key Account Management by Malcolm McDonald is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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