It takes the average reader 4 hours and 22 minutes to read Marketing Due Diligence by Malcolm McDonald
Assuming a reading speed of 250 words per minute. Learn more
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- • Does the promised market exist? • Will the...
Marketing Due Diligence by Malcolm McDonald is 256 pages long, and a total of 65,536 words.
This makes it 86% the length of the average book. It also has 80% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 58 minutes to read Marketing Due Diligence aloud.
Marketing Due Diligence is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Marketing Due Diligence by Malcolm McDonald is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Marketing Due Diligence by Malcolm McDonald on Amazon click the button below.
Buy Marketing Due Diligence on Amazon