It takes the average reader 6 hours and 45 minutes to read Key Marketing Skills by Peter Cheverton
Assuming a reading speed of 250 words per minute. Learn more
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
Key Marketing Skills by Peter Cheverton is 402 pages long, and a total of 101,304 words.
This makes it 136% the length of the average book. It also has 124% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 13 minutes to read Key Marketing Skills aloud.
Key Marketing Skills is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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