How Long to Read Lessons of a Brand Manager

How Long Does it Take to Read Lessons of a Brand Manager?

It takes the average reader and 19 minutes to read Lessons of a Brand Manager by Michael F. Golden

Assuming a reading speed of 250 words per minute. Learn more

Description

After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name—but they didn’t know what it stood for. For CEO Michael Golden and the team of brand-builders he put together, the management challenge wasn’t just about reclaiming market share. It was about regaining an understanding of how potential customers perceived the business and how best to tap into that. Golden’s grasp of brand management, which he gained in other industries, helped him make decisions about how to engage employees, create partnerships, design marketing plans, and even structure his own role in ways that would ensure that the company conveyed a consistent brand message. Here’s what you can learn from his experience. When I took over Smith & Wesson in 2004, I felt a little like I had walked right into an ambush. As soon as I stepped inside the 150-year-old firearms giant, I was surrounded by a swarm of critical problems. The legendary company, which had an incredibly talented and dedicated workforce and a loyal customer base, was nevertheless losing money, had surrendered key customers, overlooked important technological advances, and failed to successfully expand into growth markets. Any newly appointed leader might have felt unsure of where to start. But my mood was just the opposite: I was loaded with ideas.

How long is Lessons of a Brand Manager?

Lessons of a Brand Manager by Michael F. Golden is 19 pages long, and a total of 4,921 words.

This makes it 6% the length of the average book. It also has 6% more words than the average book.

How Long Does it Take to Read Lessons of a Brand Manager Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 26 minutes to read Lessons of a Brand Manager aloud.

What Reading Level is Lessons of a Brand Manager?

Lessons of a Brand Manager is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Lessons of a Brand Manager?

Lessons of a Brand Manager by Michael F. Golden is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Lessons of a Brand Manager by Michael F. Golden on Amazon click the button below.