How Long to Read Managing Customer Value

How Long Does it Take to Read Managing Customer Value?

It takes the average reader 7 hours to read Managing Customer Value by Dilip Soman

Assuming a reading speed of 250 words per minute. Learn more

Description

This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead of applying the principles of mass marketing to a general group of consumers with similar characteristics, it aims to capture the right consumer at the right time. This is achieved by gaining a deep understanding of consumers' purchasing behavior as they progress through different stages of affiliation with the product or service. These stages are simply a set of thoughts, experiences and feelings that consumers encounter when faced with a purchase decision. Therefore, the major unifying theme between all the observable consumer behaviors and marketing tactics is micro-marketing.

How long is Managing Customer Value?

Managing Customer Value by Dilip Soman is 414 pages long, and a total of 105,156 words.

This makes it 140% the length of the average book. It also has 129% more words than the average book.

How Long Does it Take to Read Managing Customer Value Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 34 minutes to read Managing Customer Value aloud.

What Reading Level is Managing Customer Value?

Managing Customer Value is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Customer Value?

Managing Customer Value by Dilip Soman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Managing Customer Value by Dilip Soman on Amazon click the button below.