How Long to Read Managing Customer Value: One Step At A Time (Second Edition)

How Long Does it Take to Read Managing Customer Value: One Step At A Time (Second Edition)?

It takes the average reader 7 hours to read Managing Customer Value: One Step At A Time (Second Edition) by Dilip Soman

Assuming a reading speed of 250 words per minute. Learn more

Description

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

How long is Managing Customer Value: One Step At A Time (Second Edition)?

Managing Customer Value: One Step At A Time (Second Edition) by Dilip Soman is 414 pages long, and a total of 105,156 words.

This makes it 140% the length of the average book. It also has 129% more words than the average book.

How Long Does it Take to Read Managing Customer Value: One Step At A Time (Second Edition) Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 34 minutes to read Managing Customer Value: One Step At A Time (Second Edition) aloud.

What Reading Level is Managing Customer Value: One Step At A Time (Second Edition)?

Managing Customer Value: One Step At A Time (Second Edition) is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Customer Value: One Step At A Time (Second Edition)?

Managing Customer Value: One Step At A Time (Second Edition) by Dilip Soman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Managing Customer Value: One Step At A Time (Second Edition) by Dilip Soman on Amazon click the button below.