It takes the average reader 4 hours and 57 minutes to read Managing Global Customers by George S. Yip
Assuming a reading speed of 250 words per minute. Learn more
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to ยท think about managing global customers in the context of...
Managing Global Customers by George S. Yip is 288 pages long, and a total of 74,304 words.
This makes it 97% the length of the average book. It also has 91% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 46 minutes to read Managing Global Customers aloud.
Managing Global Customers is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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