How Long to Read Total Global Strategy

How Long Does it Take to Read Total Global Strategy?

It takes the average reader 5 hours to read Total Global Strategy by George S. Yip

Assuming a reading speed of 250 words per minute. Learn more

Description

How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia. Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy. The final, highly innovative, chapter of the book provides astep-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points. Total Global Strategy is essential reading for both inter

How long is Total Global Strategy?

Total Global Strategy by George S. Yip is 295 pages long, and a total of 75,225 words.

This makes it 100% the length of the average book. It also has 92% more words than the average book.

How Long Does it Take to Read Total Global Strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 51 minutes to read Total Global Strategy aloud.

What Reading Level is Total Global Strategy?

Total Global Strategy is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Total Global Strategy?

Total Global Strategy by George S. Yip is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Total Global Strategy by George S. Yip on Amazon click the button below.