It takes the average reader 4 hours and 34 minutes to read Managing Innovation Within Networks by Wim G. Biemans
Assuming a reading speed of 250 words per minute. Learn more
While new products are constantly being developed, firms still experience great difficulty in commercializing them successfully. Studies have looked at the problem from both the manufacturers' and users' points of view to examine ways of improving the innovation process. This book analyses the development of innovations using a network perspective. Networks can be used to increase effective product development and company profitability and so are a vital part of the market-oriented development process. The book surveys current theory and offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. It shows how manufacturers can successfully develop innovations by creatively linking into networks and from this it draws important implications for the managerial role. The book is essential for students of marketing, technology and strategy and it will be of interest to managers in marketing and R&D as well as to general managers.
Managing Innovation Within Networks by Wim G. Biemans is 272 pages long, and a total of 68,544 words.
This makes it 92% the length of the average book. It also has 84% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 14 minutes to read Managing Innovation Within Networks aloud.
Managing Innovation Within Networks is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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