How Long to Read Managing Service Firms

How Long Does it Take to Read Managing Service Firms?

It takes the average reader 3 hours and 24 minutes to read Managing Service Firms by Per Skålén

Assuming a reading speed of 250 words per minute. Learn more

Description

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skålén focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a ‘dominant managerial logic’ by many marketing scholars. Skålén analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.

How long is Managing Service Firms?

Managing Service Firms by Per Skålén is 198 pages long, and a total of 51,084 words.

This makes it 67% the length of the average book. It also has 62% more words than the average book.

How Long Does it Take to Read Managing Service Firms Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 39 minutes to read Managing Service Firms aloud.

What Reading Level is Managing Service Firms?

Managing Service Firms is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Service Firms?

Managing Service Firms by Per Skålén is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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