How Long to Read Marketing Discourse

How Long Does it Take to Read Marketing Discourse?

It takes the average reader 3 hours and 21 minutes to read Marketing Discourse by Per Skålén

Assuming a reading speed of 250 words per minute. Learn more

Description

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

How long is Marketing Discourse?

Marketing Discourse by Per Skålén is 201 pages long, and a total of 50,451 words.

This makes it 68% the length of the average book. It also has 62% more words than the average book.

How Long Does it Take to Read Marketing Discourse Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 35 minutes to read Marketing Discourse aloud.

What Reading Level is Marketing Discourse?

Marketing Discourse is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Discourse?

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