How Long to Read Market Research in Practice

How Long Does it Take to Read Market Research in Practice?

It takes the average reader 6 hours and 40 minutes to read Market Research in Practice by Matthew Harrison

Assuming a reading speed of 250 words per minute. Learn more

Description

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

How long is Market Research in Practice?

Market Research in Practice by Matthew Harrison is 400 pages long, and a total of 100,000 words.

This makes it 135% the length of the average book. It also has 122% more words than the average book.

How Long Does it Take to Read Market Research in Practice Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 6 minutes to read Market Research in Practice aloud.

What Reading Level is Market Research in Practice?

Market Research in Practice is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Market Research in Practice?

Market Research in Practice by Matthew Harrison is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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