How Long to Read Marketing As Strategy

How Long Does it Take to Read Marketing As Strategy?

It takes the average reader 5 hours and 8 minutes to read Marketing As Strategy by Nirmalya Kumar

Assuming a reading speed of 250 words per minute. Learn more

Description

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

How long is Marketing As Strategy?

Marketing As Strategy by Nirmalya Kumar is 304 pages long, and a total of 77,216 words.

This makes it 103% the length of the average book. It also has 94% more words than the average book.

How Long Does it Take to Read Marketing As Strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 1 minute to read Marketing As Strategy aloud.

What Reading Level is Marketing As Strategy?

Marketing As Strategy is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing As Strategy?

Marketing As Strategy by Nirmalya Kumar is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Marketing As Strategy by Nirmalya Kumar on Amazon click the button below.