It takes the average reader 10 hours and 16 minutes to read Marketing Classics by Ben M. Enis
Assuming a reading speed of 250 words per minute. Learn more
This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Marketing Classics by Ben M. Enis is 612 pages long, and a total of 154,224 words.
This makes it 207% the length of the average book. It also has 188% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 2 minutes to read Marketing Classics aloud.
Marketing Classics is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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