How Long to Read Marketing Communications

How Long Does it Take to Read Marketing Communications?

It takes the average reader 8 hours and 47 minutes to read Marketing Communications by Patrick de Pelsmacker

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing Communication is not only one of the most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, it is also one of the most fascinating.This textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the internet. Full attention is given to the role of these elements within the marketing communications plan ensuring that students know which tools to employ at what point. In addition Marketing Communications is extremely user-friendly, including a wealth of examples, mini-cases, chapter summaries, review questions and suggested further reading. Key features of the text include: *a consistent European focus*a European or global case per chapter - many of these cases contain original and in-depth material often provided by marketing executives of the brands discussed. Companies covered include: Pringles, Pepsi

How long is Marketing Communications?

Marketing Communications by Patrick de Pelsmacker is 509 pages long, and a total of 131,831 words.

This makes it 172% the length of the average book. It also has 161% more words than the average book.

How Long Does it Take to Read Marketing Communications Aloud?

The average oral reading speed is 183 words per minute. This means it takes 12 hours to read Marketing Communications aloud.

What Reading Level is Marketing Communications?

Marketing Communications is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Communications?

Marketing Communications by Patrick de Pelsmacker is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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