It takes the average reader 3 hours and 50 minutes to read Marketing Metaphoria by Gerald Zaltman
Assuming a reading speed of 250 words per minute. Learn more
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more...
Marketing Metaphoria by Gerald Zaltman is 230 pages long, and a total of 57,500 words.
This makes it 78% the length of the average book. It also has 70% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 14 minutes to read Marketing Metaphoria aloud.
Marketing Metaphoria is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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