How Long to Read Marketing of Regions

How Long Does it Take to Read Marketing of Regions?

It takes the average reader 1 hour and 20 minutes to read Marketing of Regions by Christiane Mohr

Assuming a reading speed of 250 words per minute. Learn more

Description

Diploma Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: In the past decade place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present thesis is to evaluate current literature in order to understand the importance of place marketing in general and marketing of the Rhine Main Region, as Germany ́s most cosmopolitan region, in particular. For an international context Hong Kong and Los Angeles are used as exemplary competitors. Los Angeles being one of the United States most powerful cities and Hong Kong representing the gateway to China. However, the focus of my investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. Through examination of the aforementioned business locations I find out that there are huge differences in the approach and execution. After the creation of a theoretical framework, in which I examine place marketing from the perspective of the marketer and that of the business customer, I put the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In my final conclusion I assess the place marketing activities of the aforementioned competitors and try to rank them according to their current performance.

How long is Marketing of Regions?

Marketing of Regions by Christiane Mohr is 80 pages long, and a total of 20,000 words.

This makes it 27% the length of the average book. It also has 24% more words than the average book.

How Long Does it Take to Read Marketing of Regions Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 49 minutes to read Marketing of Regions aloud.

What Reading Level is Marketing of Regions?

Marketing of Regions is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing of Regions?

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