How Long to Read Selling the Business Location: Place Marketing in the context of the Rhine-Main Region

How Long Does it Take to Read Selling the Business Location: Place Marketing in the context of the Rhine-Main Region?

It takes the average reader 1 hour and 20 minutes to read Selling the Business Location: Place Marketing in the context of the Rhine-Main Region by Christiane Mohr

Assuming a reading speed of 250 words per minute. Learn more

Description

In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as Germany's most cosmopolitan region, in particular. For an international context, Hong Kong and Los Angeles are used as exemplary competitors. For Los Angeles is one of the United States most powerful cities and Hong Kong represents the gateway to China. However, the focus of the investigation is on a B2B perspective in the marketing of the Rhine Main Region. In literature and in practice, place marketing strategies vary from very simple to very sophisticated. After the creation of a theoretical framework, in which the author examines place marketing from the perspective of the marketer, and that of the business customer, the author puts the whole set into practice with help of the Rhine Main Region, Los Angeles and Hong Kong. In the final conclusion, she assesses the place marketing activities of the aforementioned competitors, and tries to rank them according to their current performance.

How long is Selling the Business Location: Place Marketing in the context of the Rhine-Main Region?

Selling the Business Location: Place Marketing in the context of the Rhine-Main Region by Christiane Mohr is 78 pages long, and a total of 20,124 words.

This makes it 26% the length of the average book. It also has 25% more words than the average book.

How Long Does it Take to Read Selling the Business Location: Place Marketing in the context of the Rhine-Main Region Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 49 minutes to read Selling the Business Location: Place Marketing in the context of the Rhine-Main Region aloud.

What Reading Level is Selling the Business Location: Place Marketing in the context of the Rhine-Main Region?

Selling the Business Location: Place Marketing in the context of the Rhine-Main Region is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Selling the Business Location: Place Marketing in the context of the Rhine-Main Region?

Selling the Business Location: Place Marketing in the context of the Rhine-Main Region by Christiane Mohr is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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