How Long to Read Marketing: Principles and Practice

How Long Does it Take to Read Marketing: Principles and Practice?

It takes the average reader 4 hours and 38 minutes to read Marketing: Principles and Practice by Svend Hollensen

Assuming a reading speed of 250 words per minute. Learn more

Description

Books on marketing can inevitably be called into question as there are so many relevant works on the subject. However, many of them are either too difficult to understand, to lengthy and exhaustive or not related to practical decision making. In addition, most introductory texts deal solely with the marketing mix as the operational aspect of marketing or the strategic part. "Marketing: Principles and Practice" is different! It is an innovative and outstanding new marketing introductory textbook which deals with marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. In addition, the book not only integrates all relevant aspects of both strategic and operational marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. Consequently, this book concentrates on the essential marketing know-how for both, practitioners and students. Having read this book: You will have a basic understanding of marketing and the process of marketing management. You will know the most important marketing instruments and how they interact. You can develop your own marketing plan. Endorsements 'The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for marketing students and young professionals everywhere.' Christoph Schweizer, President Corporate Strategy & Business Development, Dr�gerwerk AG & Co. KGaA 'Marketing: Principles and Practice is an exciting textbook that provides a concise introduction to the theory and practice of Marketing in the 21st century organized around an innovative customer relationship perspective. Perfectly suited to students of one semester marketing courses, this invaluable source of knowledge presents a solid grounding in the fundamentals of contemporary marketing, in a clear, lively, practical and straightforward style. Highly recommended to marketing students, educators and marketing managers everywhere.' Prof. Dr. Marko Sarstedt, Chair of Marketing, Otto-von-Guericke-Universit�t Magdeburg, Germany About the authors Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.

How long is Marketing: Principles and Practice?

Marketing: Principles and Practice by Svend Hollensen is 274 pages long, and a total of 69,596 words.

This makes it 92% the length of the average book. It also has 85% more words than the average book.

How Long Does it Take to Read Marketing: Principles and Practice Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 20 minutes to read Marketing: Principles and Practice aloud.

What Reading Level is Marketing: Principles and Practice?

Marketing: Principles and Practice is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing: Principles and Practice?

Marketing: Principles and Practice by Svend Hollensen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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