It takes the average reader 15 hours and 16 minutes to read Marketing Research by Thomas C. Kinnear
Assuming a reading speed of 250 words per minute. Learn more
This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research...
Marketing Research by Thomas C. Kinnear is 888 pages long, and a total of 229,104 words.
This makes it 300% the length of the average book. It also has 280% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 20 hours and 51 minutes to read Marketing Research aloud.
Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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