It takes the average reader 3 hours and 6 minutes to read Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours by Ken Kwong-Kay Wong
Assuming a reading speed of 250 words per minute. Learn more
Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches. Dr. Ken Kwong-Kay Wong wrote this reference guide with graduate students and marketing practitioners in mind....
Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours by Ken Kwong-Kay Wong is 184 pages long, and a total of 46,736 words.
This makes it 62% the length of the average book. It also has 57% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 15 minutes to read Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours aloud.
Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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