It takes the average reader 6 hours and 9 minutes to read Media Analytics by C. Ann Hollifield
Assuming a reading speed of 250 words per minute. Learn more
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
Media Analytics by C. Ann Hollifield is 364 pages long, and a total of 92,456 words.
This makes it 123% the length of the average book. It also has 113% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 25 minutes to read Media Analytics aloud.
Media Analytics is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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