It takes the average reader 7 hours and 25 minutes to read Networks in Marketing by Dawn Iacobucci
Assuming a reading speed of 250 words per minute. Learn more
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
Networks in Marketing by Dawn Iacobucci is 442 pages long, and a total of 111,384 words.
This makes it 149% the length of the average book. It also has 136% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 8 minutes to read Networks in Marketing aloud.
Networks in Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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