It takes the average reader 2 hours and 22 minutes to read Oscar Buzz and the Influence of Word of Mouth on Movie Success by Owen Eagan
Assuming a reading speed of 250 words per minute. Learn more
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.
Oscar Buzz and the Influence of Word of Mouth on Movie Success by Owen Eagan is 138 pages long, and a total of 35,604 words.
This makes it 47% the length of the average book. It also has 44% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 14 minutes to read Oscar Buzz and the Influence of Word of Mouth on Movie Success aloud.
Oscar Buzz and the Influence of Word of Mouth on Movie Success is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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