It takes the average reader 3 hours and 51 minutes to read Pop Brands by Nicholas Carah
Assuming a reading speed of 250 words per minute. Learn more
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Pop Brands by Nicholas Carah is 226 pages long, and a total of 57,856 words.
This makes it 76% the length of the average book. It also has 71% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 16 minutes to read Pop Brands aloud.
Pop Brands is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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