How Long to Read Reputation Rules: Strategies for Building Your Company’s Most valuable Asset

By Daniel Diermeier

How Long Does it Take to Read Reputation Rules: Strategies for Building Your Company’s Most valuable Asset?

It takes the average reader 4 hours and 22 minutes to read Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by Daniel Diermeier

Assuming a reading speed of 250 words per minute. Learn more

Description

Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.

How long is Reputation Rules: Strategies for Building Your Company’s Most valuable Asset?

Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by Daniel Diermeier is 256 pages long, and a total of 65,536 words.

This makes it 86% the length of the average book. It also has 80% more words than the average book.

How Long Does it Take to Read Reputation Rules: Strategies for Building Your Company’s Most valuable Asset Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 58 minutes to read Reputation Rules: Strategies for Building Your Company’s Most valuable Asset aloud.

What Reading Level is Reputation Rules: Strategies for Building Your Company’s Most valuable Asset?

Reputation Rules: Strategies for Building Your Company’s Most valuable Asset is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Reputation Rules: Strategies for Building Your Company’s Most valuable Asset?

Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by Daniel Diermeier is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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