It takes the average reader and 57 minutes to read Social Media Marketing by Christoph Müller
Assuming a reading speed of 250 words per minute. Learn more
Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation’s marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.
Social Media Marketing by Christoph Müller is 56 pages long, and a total of 14,336 words.
This makes it 19% the length of the average book. It also has 18% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 18 minutes to read Social Media Marketing aloud.
Social Media Marketing is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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