It takes the average reader 4 hours and 36 minutes to read Strategy in Airline Loyalty by Evert R. de Boer
Assuming a reading speed of 250 words per minute. Learn more
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral...
Strategy in Airline Loyalty by Evert R. de Boer is 268 pages long, and a total of 69,144 words.
This makes it 90% the length of the average book. It also has 85% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 17 minutes to read Strategy in Airline Loyalty aloud.
Strategy in Airline Loyalty is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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