How Long to Read The Bottom of the Pyramid. A case study on marketing products and services

How Long Does it Take to Read The Bottom of the Pyramid. A case study on marketing products and services?

It takes the average reader and 33 minutes to read The Bottom of the Pyramid. A case study on marketing products and services by Junaid Javaid

Assuming a reading speed of 250 words per minute. Learn more

Description

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company’s capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan’s value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company’s products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company’s particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.

How long is The Bottom of the Pyramid. A case study on marketing products and services?

The Bottom of the Pyramid. A case study on marketing products and services by Junaid Javaid is 33 pages long, and a total of 8,349 words.

This makes it 11% the length of the average book. It also has 10% more words than the average book.

How Long Does it Take to Read The Bottom of the Pyramid. A case study on marketing products and services Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 45 minutes to read The Bottom of the Pyramid. A case study on marketing products and services aloud.

What Reading Level is The Bottom of the Pyramid. A case study on marketing products and services?

The Bottom of the Pyramid. A case study on marketing products and services is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Bottom of the Pyramid. A case study on marketing products and services?

The Bottom of the Pyramid. A case study on marketing products and services by Junaid Javaid is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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