How Long to Read The Impact of Different Price Tag Font Colors on Consumer Behavior

How Long Does it Take to Read The Impact of Different Price Tag Font Colors on Consumer Behavior?

It takes the average reader and 11 minutes to read The Impact of Different Price Tag Font Colors on Consumer Behavior by Timo Wilhelm Rang

Assuming a reading speed of 250 words per minute. Learn more

Description

Research Paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Münster, language: English, abstract: In a world with a growing amount of surrounding stimuli, getting the attention of consumers is an increasingly demanding task for the marketers. Therefore, the usage of colors, lighting and other environmental stimuli finds great acceptance in advertising campaigns. But in retail situations the exploitation of color effects is until now almost solely limited to packaging etc. One disregarded application area is price tags, being an important component of purchase decisions. The purpose of the paper is to fill this gap with empirical evidence. The study at hand focuses on font color of price tags as an environmental stimulus influencing the pleasure and arousal level of the respondents and finally their pur-chase intention. The a priori assumption is that warm (yellow) and cool (blue) colors should elicit different reactions.

How long is The Impact of Different Price Tag Font Colors on Consumer Behavior?

The Impact of Different Price Tag Font Colors on Consumer Behavior by Timo Wilhelm Rang is 11 pages long, and a total of 2,761 words.

This makes it 4% the length of the average book. It also has 3% more words than the average book.

How Long Does it Take to Read The Impact of Different Price Tag Font Colors on Consumer Behavior Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 15 minutes to read The Impact of Different Price Tag Font Colors on Consumer Behavior aloud.

What Reading Level is The Impact of Different Price Tag Font Colors on Consumer Behavior?

The Impact of Different Price Tag Font Colors on Consumer Behavior is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Impact of Different Price Tag Font Colors on Consumer Behavior?

The Impact of Different Price Tag Font Colors on Consumer Behavior by Timo Wilhelm Rang is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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