It takes the average reader and 27 minutes to read Viral Marketing Campaigning by Timo Wilhelm Rang
Assuming a reading speed of 250 words per minute. Learn more
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Münster, language: English, abstract: The marketing landscape has undergone tremendous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt bombarded with an infinite variety of marketing messages (Porter and Golan 2006: 30). Moreover, evidence has been found that consumers proactively seek to avoid mass media messages through digital video recording (DVR), spam filters, and pop-up blockers (Hann et al. 2008: 1094). In addition, consumers increasingly rely on peers’ advice rather than on company’s marketing messages (Hinz et al. 2008: 55). As a response to these alterations, many companies have shifted their marketing budgets from traditional advertising techniques to new marketing formats that are supposed to better take the identified consumer needs into account. This led to the advent of viral marketing.
Viral Marketing Campaigning by Timo Wilhelm Rang is 27 pages long, and a total of 6,939 words.
This makes it 9% the length of the average book. It also has 8% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 37 minutes to read Viral Marketing Campaigning aloud.
Viral Marketing Campaigning is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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